Author: Fazio, R.H.; Powell, M.C.; Williams, C.J.
Description: Attitudes toward a number of products and the accessibility of those attitudes as indicated by the latency of response to an attitudinal inquiry were assessed. Subjects with highly accessible attitudes toward a given product displayed greater attitude-behavior correspondence than did those with relatively less accessible attitudes. Furthermore, subjects with less accessible attitudes displayed more sensitivity to the salience afforded a product by its position in the front row, as opposed to the back row, than did subjects with more accessible attitudes. The implications of these data for a model of the process by which attitudes guide behavior are discussed.
Subject headings: Attitudes; Accessibility; Behavior; Consumers;
Publication year: 1989
Journal or book title: Journal of Consumer Research
Volume: 16
Issue: 3
Pages: 280-288
Find the full text: https://academic.oup.com/jcr/article-abstract/16/3/280/1818791
Find more like this one (cited by): https://scholar.google.com/scholar?cites=9955682191773146109&as_sdt=1000005&sciodt=0,16&hl=en
Type: Journal Article
Serial number: 1745