Narcissism and social media use: A meta-analytic review

Author: McCain, J.L.; Campbell, W.K.

Description: The relationship between narcissism and social media use has been a topic of study since the advent of the first social media websites. In the present manuscript, the authors review the literature published to date on the topic and outline 2 potential models to explain the pattern of findings. Data from 62 samples of published and unpublished research (N = 13,430) are meta-analyzed with respect to the relationships between grandiose and vulnerable narcissism and (a) time spent on social media, (b) frequency of status updates/tweets on social media, (c) number of friends/followers on social media, and (d) frequency of posting pictures of self or selfies on social media. Findings suggest that grandiose narcissism is positively related to all 4 indices (rs = .11-.20), although culture and social media platform significantly moderated the results. Vulnerable narcissism was not significantly related to social media use (rs = .05-.42), although smaller samples make these effects less certain. Limitations of the current literature and recommendations for future research are discussed.

Subject headings: Narcissism; Social Media; Grandiose narcissism; Vulnerable narcissism

Publication year: 2018

Journal or book title: Psychology of Popular Media Culture

Volume: 7

Issue: 3

Pages: 308-327

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Type: Journal Article

Serial number: 3013