Author: Delwiche, J.F.
Description: While the senses of taste, smell, and vision are distinct, visual stimuli have been shown to alter the perception of taste, smell, and flavor. Color may be the most obvious visual cue, but expectations through learned associations are set by other visual cues as well, including gloss, evenness, and shape. These expectations exert cognitive top-down influences that can and sometimes do alter assessments of taste and flavor.
Subject Headings: Association Learning; Color; Cues; Humans; Smell; Taste; Visual Perception
Keywords: You eat with your eyes first
Publication year: 2012
Journal or book title: Physiology & Behavior
Volume: 107
Issue: 4
Pages: 502-504
Find the full text :Â https://www.sciencedirect.com/science/article/pii/S0031938412002703
Find more like this one (cited by): https://scholar.google.com/scholar?cites=2387478359429030296&as_sdt=1000005&sciodt=0,16&hl=en
Type: Journal Article
Serial number: 2761