When a 12.86% mortality is more dangerous than 24.14%: implications for risk communication
Author: Yamagishi, Kimihiko Description: Participants assessed the riskiness of 11 well-known causes of death. Each participant was presented with an estimation of the number of deaths in the population due to that particular cause. The estimates were obtained from a previous study of naive participants’ intuitive estimations. For instance, based on the result of the previous study, the number of deaths due to cancer was presented as: ‘2,414 out of 10,000’, ‘1,286 out of 10,000’, ‘24.14 out of 100’ and ‘12.86 out of 100’. The estimates of deaths were presented…
See more and a link to full text