Author: Powell, L.M.; Wada, R.; Kumanyika, S.K.
Description: Obesity prevalence and related health burdens are greater among U.S. racial/ethnic minority and low-income populations. Targeted advertising may contribute to disparities. Designated market area (DMA) spot television ratings were used to assess geographic differences in child/adolescent exposure to food-related advertisements based on DMA-level racial/ethnic and income characteristics. Controlling for unobserved DMA-level factors and time trends, child/adolescent exposure to food-related ads, particularly for sugar-sweetened beverages and fast-food restaurants, was significantly higher in areas with higher proportions of black children/adolescents and lower-income households. Geographically targeted TV ads are important to consider when assessing obesity-promoting influences in black and low-income neighborhoods.
Subject headings: Adolescent; Advertising/statistics & numerical data; African Americans; Beverages; Child; Child, Preschool; Ethnic Groups; Fast Foods; Food; Food Industry/trends; Health Status Disparities; Humans; Income; Obesity/ethnology/prevention & control; Poverty Areas; Prevalence; Restaurants; Television; United States; Income disparities; Media markets; Racial/ethnic disparities; Television advertising
Publication year: 2014
Journal or book title: Health & Place
Volume: 29
Pages: 124-131
Find the full text : https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4501500/
Find more like this one (cited by): https://scholar.google.com/scholar?cites=14854650212252735385&as_sdt=1000005&sciodt=0,16&hl=en
Type: Journal Article
Serial number: 3021